Our impact
Good on paper.
Better in practice.
Better materials. Clearer proof. Canadian partnerships that help an everyday roll do more than its day job.
100% bamboo pulp● plastic-free product packaging● Canadian and community-minded● proof over green fluff● 100% bamboo pulp● plastic-free product packaging● Canadian and community-minded● proof over green fluff●
Why we built Roll Up
Canada did not need another green package full of vague promises.
It needed toilet paper people would genuinely want to use—with honest materials, independent testing and proof to back up the nice-looking box.
That is why we built Roll Up: a Canadian bamboo personal-care brand for real homes, thoughtful businesses and the communities we share. Our goal is not to make sustainability feel like homework. It is to make the better choice feel like the obvious one.
Based on Roll Up's current product documentation and delivery coverage.
01 · Materials
Forests have better things to do.
Toilet paper is designed to disappear. Mature forests should not have to disappear with it.
Roll Up uses FSC-certified bamboo and verified 100% bamboo pulp, reducing our reliance on virgin wood pulp. Bamboo is a fast-growing grass that regenerates after harvesting and can be grown on much shorter cycles than conventional timber.
What that means in your bathroom
- No wood pulp in the sheet
- FSC-certified bamboo sourcing
- Strong, soft paper made for everyday use
- Product packaging made without plastic
02 · What is inside
Clean paper. Less clean-washing.
We would rather explain our process clearly than hide behind the phrase “chemical-free.” Roll Up uses Elemental Chlorine Free (ECF) and Hydrogen Peroxide which are environmentally safe to whiten our paper. That means no elemental chlorine is used in the process.
No added dyes
Because toilet paper does not need a costume.
No added fragrance
Your bathroom already has a candle for that.
BPA-free
Certified, documented and refreshingly unambiguous.
Formaldehyde-free
Another thing that has no business being near your business.
PFAS substances independently tested
Roll Up toilet paper is PFAS free and has been independently tested for 220 PFAS substances. Ask us for the report; we like receipts.
The paper trail
Trust is nice. Verification is nicer.
Our sourcing, product and manufacturing claims are supported by certifications, test reports and third-party audits.
03 · Community
We do not just ship into communities. We show up in them.
Environmental impact is only part of the job. Roll Up also works with Canadian organizations, entrepreneurs and practitioners to make useful products—and useful information—more accessible.
Metro Vancouver
We have supported the Unflushables campaign with custom wrappers and community-event activations—helping make one simple message harder to ignore: only flush toilet paper.
Toronto Personal Care Bank
Roll Up product donations help support access to everyday personal-care essentials for neighbours who need them.
Women-led businesses
We seek out collaborations with women-led retailers, studios and service businesses that care about thoughtful materials, great design and Canadian entrepreneurship.
Wellness partners
We work with clinics and practitioners that value fragrance-free, dye-free everyday products and clearer information about what comes into contact with skin.
04 · Canadian business
The smallest room in the business can still make a point.
Cafés, clinics, studios, offices and hospitality spaces make hundreds of small choices that shape a customer's experience. Toilet paper is one of them. Weirdly enough.
We help Canadian businesses stock soft, FSC-certified bamboo toilet paper in packaging they are happy to leave where people can see it. It is a practical supply choice, a design detail and a quieter way to show what the business values.
Bring Roll Up to your business05 · Our commitment
What we promise—and what we will not pretend.
Keep our toilet paper FSC-certified and made with verified bamboo pulp.
Keep plastic out of our product packaging.
Keep testing, documenting and explaining what is—and is not—in the sheet.
Keep working with Canadian communities and independent businesses.
Keep improving our sourcing, manufacturing and delivery as better evidence becomes available.
And no, we will not invent a giant “trees saved” counter just because it looks impressive in a green circle.
A better everyday choice
Your bathroom can multitask.
Choose better paper for home, bring it into your business or work with us on a Canadian community partnership.
Roll Up is a Canadian bamboo personal-care brand. Better paper, wrapped with a little more personality.